Business News Avatar: The Last Airbender | Page 13

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* Iroh (Mako in season one and two. Greg Baldwin in season three) is a retired Fire Nation general, known as the Dragon of the West, and Prince Zuko's uncle and mentor. Iroh was the original heir to the Fire Nation throne until his brother usurped the throne after Fire Lord Azulon's death. On the surface, Iroh is a cheerful, kind, optimistically eccentric tea-loving old man, but he still remains a powerful warrior and a devoted surrogate parent to Zuko. Iroh is a Grand Master of the Order of the White Lotus, a secret society of men from all nations and helps retake Ba Sing Se during the series finale. Unlike most Firebenders, Iroh does not use anger as the source of his strength; instead he uses the original Firebending skills learned from the Dragons. Michael Dante DiMartino said that Iroh taught Zuko how to use Azula's lightning attack, but never used it at full power.



Response



Ratings

When the show debuted, it was rated the best animated television series in its demographic; new episodes averaged 3.1 million viewers each. A one-hour special showing of "The Secret of the Fire Nation" which aired on September 15, 2006, consisting of "The Serpent's Pass" and "The Drill", gathered an audience of 5.1 million viewers. According to the Nielsen Media Research, the special was the best performing cable television show airing in that week. In 2007, Avatar was syndicated to more

than 105 countries worldwide, and was one of Nickelodeon's top rated programs. The series was ranked first on Nickelodeon in Germany, Indonesia, Malaysia, Belgium, and Colombia.

The series finale, Sozin's Comet: The Final Battle, received the highest ratings of the series. Its July 19, 2008 premiere averaged 5.6 million viewers, 95% more viewers than Nickelodeon had received in mid-July 2007. During the week of July 14, it ranked as the most-viewed program for the under-14 demographic. Sozin's Comet also appeared on iTunes' top ten list of best-selling television episodes during that same week. Sozin's Comet's popularity affected online media as well; "Rise of the Phoenix King", a Nick.com online game based on Sozin's Comet, generated almost 815,000 game plays within three days.