Business Marketing Magazine Summer 2017 Summer2017 | Page 37

titles and descriptions by using the NOODP
directive. This mean change to the way
you use content on your website. As far as
DMOZ is considered, you no longer need to
include the NOODP directive on your pag-
es.
Where do we go from here?
It’s time to reevaluate the information on
your website. If you own a blog it means
going in and looking at the content and
you aren’t important in your own local or
national search results.
Everything in SEO starts with your key-
words. You can find them in marketing,
URL’s and the pages of your website. I
won’t get into keywords here, I have other
articles that you are welcome to reference
on this subject.
What you need to know is what to do with
your keywords, and how they affect your
search ranking. What does your search
Dark Twin Marketing - Be Your Own Publisher
(Title Tag)
http://www.darktwin-marketing.com
This is your description. The more informative you are the
better your chances are that your site will get a click through.
Be intriguing enough to make them want to find out what
happens on your page .
the meta information on each post. If
your website has an abundant amount of
web pages, this could be a big adventure.
Thanks to Google’s penguin, you will get
credit on a per page basis.
If you have ever spent time following my
articles as an SEO author, I try to create
SEO tools that are more available and user
friendly for the small to medium business.
Those companies that cannot afford high
dollars to pay to large SEO companies. Just
because you aren’t large, doesn’t mean
ranking mean? Keywords are those words
or phrases that are typed into the search
bar on Google or any other favorite search
engine. Your keywords are those that you
hope to be found under.
How does Google use keywords?
When indexing websites Google has a sim-
ple pattern, that is easy for you to follow.