Business Marketing Magazine Summer 2017 Summer2017 | Page 36

From the desk of
Google
Descriptions
Titles
Snippets
The last two months have brought some
very interesting changes to the SEO world.
For those who understand the back rooms
of indexing and SEO, you should know that
Google will do whatever it takes to provide
relevant and high-quality results to its cus-
tomers.
In a post on June 2, 2017, Google warned
everyone to take time to consider their
own Titles and Snippets (Descriptions),
consider how they are structured on the
pages of their website. Why is this so im-
portant and what does this mean.
What happened to DMOZ?
On March 17, 2017 DMOZ, an open direc-
tory project shut its doors for good. Pre-
viously Google had used these listings for
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