Business Marketing Magazine Summer 2017 January 2016 Creating Clear Businesses | Page 9

Step 4 – The reality

It’s time to go over to Godaddy and
purchase our domain name. We are
sure that we want golfclubs.com. We
get there just to find out somebody
else has beat us to it. Dang, foiled
again. Not to worry, we can work with
this.

have multiple websites, and of those,
only a few are actively SEO’d. But I
have websites that have been idle for
10+ years and yet still get traffic from
Google. They don’t follow any current
rules, they are never updated, and yes
they were keyword optimized, years
ago, but it is the longevity of the URL’s
that keep web traffic coming in.

If you feel like your company is going
to outgrow your domain name choice,
go back to step 1 and try again. Because 10 years from now, you want
that name to continue to represent
you with pride. Your business deserves the best, and the best starts
from the day you made that decision
Note here that .com is not the only
extension available anymore, there are to be an entrepreneur.
so many more, you can even get .sport,
.marketing, .name. The possibilities
are endless, but at this time, they are
not widely accepted, so it is always
better to go with one that the public
would type in, without ever knowing
what it is.
Let’s step back to the beginning. Keep
it descriptive. The name of our company is Blu, so lets go take a look at BluGolfClubs.com and see if it is available.
Perfect, we now have our new domain
name.

Step 5 – Longevity

The one thing I wanted to point out
with this article really was longevity
of your domain name, we just took the
long way to get here. The best thing
you can do to use your domain name
for SEO is keep it forever. The older
your domain name is, the more points
it will get with the search engines. I