Business Marketing Magazine Summer 2017 January 2016 Creating Clear Businesses | Page 8

“golf clubs”. So let’s start with the URL stick around long enough to type that
www.golfclubs.com. A bit generic, but in.
it will do for now. It describes what
you do.
So I think that golfclubs.com is the
perfect size, and it does describe what
Step 2 – Not to short, not to we do, so far we are doing great with
our new domain name.

Step1

Make it Descirptive

Step 2

7

Step 3 – Keyword, Keyword,
Keyword

In the beginning we talked about finding the keywords for our business.
Length is Vital
Now we are going to use them. When
Step 3
you are talking Search Engine Optimization, you are really talking about the
Keyword3
keywords that people put into their
Step4
favorite search engine “Google”, and
the response that comes back. ObviReality in Business
ously, you want to be one of the top
Step5
links returned, so you do SEO. But did
Mature like Cheese
you know that you get special points
for including your keywords in your
URL? Not only do you get those points,
long
but if your keyword is in your domain
name, you have a much better chance
I just love John Lee Dumas, he is one
of showing up at the top. There are
of my favorite podcasters. He is fun
additional things that we can do here,
and has tons of energy. But recently
that we won’t discuss in this article,
he changed his domain name to eofire. but notice the importance in a domain
com. Previously it had been entrepre- name with your keyword.
neursonfire.com. I can only assume
that he changed this because 1) How
So our domain name golfclubs.com,
many of us really know how to spell
contains our keywords. Theoretically,
entrepreneur without using