Business First Workshop
BUSINESS FIRST WORKSHOP
Business First Workshop
Your LinkedIn Profile isn ’ t that Important
by Bill McCartney , Think Social
es you need a basic profile to get started on LinkedIn . However in the bigger
Yscheme of things a very detailed profile is of less importance .
I am going to share with you three LinkedIn power tools to give you an opportunity to think differently and gain a significant competitive edge .
“ If you ’ re thinking like everyone else , then you aren ’ t thinking ”
Your goal is to be active on LinkedIn . Not waiting for people to find your profile .
Distractions
Before I start lets have a reality check . You are receiving frequent connection requests from people you don ’ t know ?
You are receiving a stream of annoying emails ? You find many LinkedIn groups are full of spam ?
You don ’ t understand why and are annoyed when people view your profile anonymously ? You think many people make exaggerated claims in their profile ?
Remember not everyone with the bestcompleted profile is worth connecting to .
Basically these are distractions . They stop you realising the incredible potential that LinkedIn offers you . I will address these distractions at my next LinkedIn workshop . However my main focus will be on the three LinkedIn power tools discussed below .
1 . ADVANCED SEARCH Sit back and look at the LinkedIn website . The search bar takes prime position top dead centre because it is important . LinkedIn knows the value of search and sets a search limit on free accounts . If you actively use search and you should , then you will probably benefit from a premium account . More on premium accounts in a minute .
Many people just enter a persons name or key word and hit search . They seldom delve any deeper into search and miss a huge opportunity . Even at a simple level , click on the three horizontal lines just left of the search bar .
I call the icon a hamburger . This displays seven categories . Now experiment with those categories . For example I use the “ post ” category and enter the key word LinkedIn . This displays all the articles people are writing regarding LinkedIn . It ’ s useful information that I use to keep up to date on LinkedIn issues that concern people .
The next step on your Search journey is using Advanced Search . This gives you the opportunity to use targeted search . You can build a search that includes Locations , Connect Types , Companies , Title and Keywords , etc .
“ If you don ’ t know how to ask the right question , you discover nothing .” Quote W . Edwards Deming
You can build search strings in keywords using Boolean searches that ask the right question . Advanced Search once mastered including Boolean and the mental game of search , offers huge opportunities . I will share tips and tactics using advanced search at my next LinkedIn workshop .
2 . CAMPAIGN MANAGER “ Content is King .” A popular saying and very true if you have the resource to produce regular , valuable and relevant content . The reality is that if you are a small business or charity you probably don ’ t have access to sufficient resource .
Advertising saves your precious time , requires little resource , reaches your target audience and helps you level the playing with bigger businesses .
“ Doing business without advertising is like winking at a girl in the dark . You know what you are doing but no one else does .” Steuart Henderson Britt
LinkedIn Campaign Manager offers targeted advertising to the world ’ s largest online network of professionals . It provides three advert formats .
Sponsored Content Delivers adverts directly into the feed of your LinkedIn target audience .
Sponsored InMail Delivers personalised , relevant , valuable content to the LinkedIn messaging inbox of your target audience . Text Adverts – Quick and simple yet effective delivery of your adverts on LinkedIn .
I will give a live advertising demonstration using LinkedIn Campaign Manager at my next LinkedIn workshop .
3 . SALES NAVIGATOR In a fiercely competitive world LinkedIn offers a choice of four premium accounts that will help give you a competitive edge . I use LinkedIn Sales Navigator as one of the four premium accounts . It offers more than just a powerful sales tool ! It helps to build longterm relationships that drive results .
“ You don ’ t close a sale , you open a relationship if you want to build a long term , successful enterprise .” Patricia Fripp
I will give an overview of the four LinkedIn premium accounts including a live demo of Sales Navigator in action at my LinkedIn workshop .
QUOTABLEQUOTE
Many people just enter a persons name or key word and hit search . They seldom delve any deeper into search and miss a huge opportunity . Even at a simple level , click on the three horizontal lines just left of the search bar .
About Bill McCartney
Bill McCartney was LinkedIn ’ s only official EMEA talents solution partner in Northern Ireland . Since 2010 he has trained and advised a diverse range of clients , from sole traders to large companies , Financial Institutions , Enterprise Agencies , Charities and Government bodies . His LinkedIn workshops are now legendary .
Checkout Bill ’ s LinkedIn profile www . linkedin . com / in / billmccartneyni
MOREINFORMATION
Workshop Details
This leading edge workshop is designed to be highly interactive . The focus is on live online demonstrations of LinkedIn ’ s power tools Advanced Search , Campaign Manager and Sales Navigator .
Delegates will be encouraged in open debates to challenge common LinkedIn tactics .
Case studies and exercises will be used to prove best practice .
The workshop will be supported with a handout and a copy of all slides used .
Business First is working with Bill McCartney and offering The Ultimate LinkedIn Workshop on February 2nd 2017 at Riddel Hall , Queens University , Belfast .
For more information and to reserve a place please visit businessfirstonline . co . uk / linkedinfeb
www . businessfirstonline . co . uk
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