Business First December 2017 December BF Digital | Page 52
CHARTERED INSTITUTE OF MARKETING
New CIM Ambassadors appointed to
shape the future of Ireland’s marketing
New Ambassadors appointed to shape the future of Ireland’s marketing
he Chartered Institute of Marketing
(CIM) announces today that six leading
experts from the forefront of Ireland’s
growing marketing industry have been
appointed to a newlook, Ambassadorled
board to help drive activities in Ireland.
Each newly appointed Ambassador brings
with them a different area of marketing
expertise with a focus on leading teams on
education, food and drink, construction and
digital sectors. The move will see CIM Ireland
grow the number of chartered marketers in
the region, whilst providing a greater level of
support to members.
T
One of the longest serving current board
members, Nicola McCleery, who currently
also holds the title of Head of Marketing at
Danske Bank, will drive awareness and the
dissemination of information relating to the
Chartered Marketer Standards. CIM is the
only organisation in the world with the ability
to award Chartered Marketer status.
Nicola, who has won five CIM Ireland
Marketing Awards, explains why she has
chosen to volunteer as an Ambassador: “The
Chartered Institute of Marketing has been
there for me throughout my career and is a
community I get so much from. Becoming
Education Ambassador Peter Craven from BlueSky Video Marketing.
50 www.businessfirstonline.co.uk
chartered in 2012 is a personal commitment
and signal to others that I hold myself
accountable for maintaining the core and
technical standards of a professional
marketer, enabling me to compete with the
challenges of working in the fastmoving
marketing sector.”
“Over the past year CIM has supported me
in improving my knowledge of the new data
protection legislation, new market research
opportunities and of course, the challenge of
pitching my skills against others via the
Ireland Marketing Awards.
“I have been involved in CIM’s ‘Get on in
Marketing’ sessions, focused on those starting
out on their education and chartered journey,
and I look forward to more events and
campaigns supporting people on their
professional marketing journey.
“Ultimately marketing is about creating and
developing new business opportunities and
good marketing is good business – an
outcome I also feel passionately about. I look
forward to giving more back to an
organisation that has supported me over ten
years,” concluded McCleery.
Dr Lisa Harkness is currently CIM Ireland’s
Vice Chair. In the coming months, the team
will grow further with the appointment of a
Chair, a student Ambassador, two further
Vice Chairs and a representative from the
Republic of Ireland.
The team will also recruit new Ambassador
roles to represent the growing number of CIM
Fellows in the region. Alongside Ambassador
roles there is also the chance for people
interested in marketing, but not necessary
members, to volunteer for project teams.
The board will offer strategic input and
operational support to CIM Ireland Network
Manager, Carol Magill FCIM.
Discussing appointments, Carol Magill, CIM
Ireland Network Manager, said: “The
Ambassadors are the region’s brightest
marketing professionals, so I’m delighted to
have them on board, bringing their wealth of
marketing knowledge and experience to CIM
Ireland, its members and wider business
community.
By appointing experts from all sectors and
disciplines from PR to product marketing and
academia to analytics we’re able to fully
represent Ireland’s thriving marketing
community. This will allow us to build a more
relevant and superior CIM experience for
marketers and businesses here.”
For more information about CIM — the
world’s leading professional marketing body,
becoming a member, or upcoming events in
Ireland, visit: regions.cim.co.uk/Ireland