SEALED AIR CORPORATION
360
Sealed Air ’ s proven Cryovac packaging material , and enable that piece of meat to see another day and increase its chances of being purchased and consumed rather than thrown away , then that to me is being more sustainable . Or , if we can prevent fragile items from getting damaged by focusing on packaging performance , such as stronger protective bubble wrap , then the chances of that order turning up in one piece improves drastically , whereas if the wrong packaging material was used and it ended up getting damaged then that ’ s the worst sustainable outcome that could happen because now you have to re-send , re-deliver and re-package that order which is then contributing to the carbon footprint .
“ Yes , the rise of more eco-friendly packaging is increasing and currently it tends to gravitate towards paperbased options , but it is also important to remember the purpose of the packaging material and the application ,” Basagre states . “ The great thing is we have both plastic and paper alternatives to help provide brands and customers the choice based on values and purpose . What ’ s really interesting
is protective paper packaging was once thought of as a dying breed . It ’ s great that they are trending now because it means consumers are more likely to recycle paper , which means our paper-based solutions are empowering consumers to recycle more often . At the end of the day sustainable packaging doesn ’ t have a silver bullet , but it does have good intentions and we are for discussing , informing and collaborating on the best packaging solutions ”.
Looking to the future , Basagre
SEPTEMBER 2019