likely . I ’ ve experienced that people are motivated to do the right thing , if its accessible and easy to do .”
Sealed Air ’ s 2025 Sustainability and Plastics Pledge sets ambitious goals for recycling , showing the company is keen to lead by working towards innovative packaging solutions that are 100 % recyclable or reusable . The challenge is to eliminate plastic waste and achieve a target of 50 % average recycled content across all packaging solutions , 60 % of which is post-consumer recycled content . Stressing the difficulty of this , Basagre warns : “ If we can ’ t get post-consumer plastics through the supply chain , then there will be no raw materials for us to recycle .”
Collaboration is key to drive educational awareness in the sustainability area , he believes . “ The everyday consumer is wanting to do their part to help reduce waste , let alone eliminate plastics waste . So , it ’ s important that we also focus on recycling and reducing as well continuing to investigate and develop more alternative options . We need to bring to light that not all plastics are evil and not one packaging material is best fit for every application . For example , if we can extend the shelf life of red meat using
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