CLICK TO WATCH : ‘ THE SITUATION WITH SUPER ’ 259
Rather than embarking on a traditional customer engagement journey to inform our product development , we approached things from a different angle so that we can truly understand the problems that Australian women face from a wealth creation perspective , their emotional motivation with regards to their finances and the wider challenges presented to them .”
Johnson admits that the process led to some stark revelations , including that Australian women will retire with 47 % less superannuation than men . Further research , he says , “ painted
a really bleak future for many Australian women ”, including that the highest growing percentage of homelessness in Australia was women over the age of 45 . “ It ’ s linked to working life and broken work patterns ,” explains Johnson . “ If you work part time or earn a lower salary then your superannuation balance will be lower – at the moment it ’ s highly geared towards men . This really got our whole team focused on solving this problem and ensuring that we serve women better .”
The problem , says Johnson , was helping women to grow their retirement
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