GUILD GROUP
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Out of the entirety of superannuation funds in Australia , Guild has the highest percentage of female members at 85 %. In order to help facilitate this change , Johnson believes his firm ’ s strategy to engage with a higher proportion of women has driven significant growth . “ Our story is one of innovation , with an overriding philosophy of solving problems for our customers . It began at a time when we were looking to grow the business and find ways in which we could significantly improve our member outcomes .
“ If you don ’ t have a digital plan for your customers , then you ’ re going backwards ”
— Todd Johnson , Head of Strategy and Transformation , Guild Trustee Services
GuildSuper , the fund behind SUPERSUPER , wins Best Fund : Innovation 2019 . To be considered for the award , super funds need to invest in initiatives that make a real difference for their members
SEPTEMBER 2019