future client has become even easier . Holding their attention , however , is the new name of the game . SMEs are looking for two big things out of social media : 1 ) growing their customer base and 2 ) collecting information to make informed financial decisions . By effectively using social media , you can provide your client with relevant information and improve overall and specific points of your customers ’ experience . LinkedIn has shared several ways to accomplish these goals .
Enable learning throughout each phase of the customer purchase path Informing your potential clients about the uses of social media is a powerful way to start the dialogue . Companies already know it ’ s a solid way to communicate with their customer base , so show them the platform ’ s capabilities beyond this .
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