Business Chief APAC+ANZ Magazine October 2021 | Page 73

OPER8 GLOBAL
An Inverted Approach to Two Markets Oper8 was born out of Australia , which is where the firm still does a significant portion of its business . However , in addition to growing into new markets throughout APAC , Oper8 really went global in 2019 , when the company expanded into the UK in order to better target EMEA .
Andrea explains that “ The APAC market right now is very focused on cybersecurity and helping organisations pick the right mix of operational platforms such as hardware security modules .” That cybersecurity focus , he notes , is the driving force behind Oper8 Global ’ s new wave of products , including PayG8 , NetG8 , DataM8 , and SafeG8 that it ’ s currently bringing to market .
The EMEA market , on the other hand , is a very different beast , where Andrea is seeing “ a huge focus in Europe in modular and micro data centres and high performance computing ” ( HPC ). It ’ s an interesting inversion between the two regions , with APAC focusing “ firmly on the security and cybersecurity market ” ( although Andrea notes that data centre and micro modular facilities are more of a secondary consideration , as opposed to ignored entirely ), and EMEA “ very much focused on data centre projects with security as a supporting element with respect to how to help our customers right-size and facilitate their product mix .” However , even though Oper8 ’ s two main markets have their priorities reversed , Andrea stresses that “ it ' s the blended coordination between data centres and security that ' s really the driving factor for our operations in both of those markets for us at this stage .”
Filling in the Gaps Oper8 Global also maintains a heavy focus on R & D , and the products it designs aim to support the seamless cooperation of its partners ’ products and services . “ The approach we take to R & D very much centres on filling gaps . We don ' t have to be the best
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