DID YOU KNOW …?
“ Relationships are of paramount importance in Asia , and these need the in-person approach . To succeed in Asia , you need to be here , you need to build deep relationships and you need to constantly network to expand and grow your brand equity and business opportunities ”
LEADERSHIP here , you need to build deep relationships and you need to constantly network to expand and grow your brand equity and business opportunities . This will mean that as soon as the first lanes open , you will see businesses go for the first mover advantage post-Covid which bodes well for executive travel .”
And movement in the physical events and conferences space is already happening in APAC in 2021 with several markets having opened up in June ( think China and Hong Kong ) and “ a whole array of major shows running successfully across China ,” says Hattendorf .
Hong Kong , which tops the charts in The Economist ’ s Global Normalcy Index ( a measure of getting back to pre-pandemic life ) recently held its annual seven-day Hong Kong Book Fair , pulling in 85 % of pre-pandemic levels ( 830,000 visitors ); while Singapore , which has achieved high vaccination coverage , has put plans in place
DID YOU KNOW …?
With the COVID-19 pandemic having sparked new challenges for the global business events sector , the Singapore Tourism Board , in partnership with the Professional Convention Management Association ( PCMA ) and UFI ( Global Association of the Exhibition Industry ), have unveiled a white paper ‘ Reimaging Business Events ’ that outlines how the sector can reimagine its offerings and better future-proof itself through innovation , including the benefits and challenges of leveraging technology .
“ Relationships are of paramount importance in Asia , and these need the in-person approach . To succeed in Asia , you need to be here , you need to build deep relationships and you need to constantly network to expand and grow your brand equity and business opportunities ”
MEL SHAH VICE PRESIDENT ASIA , DMG EVENTS
APAC leading on digital transformation : APAC is leading the way in upping the digital ante across exhibitions and events with 67 % of companies in APAC adding digital services / products around existing exhibitions during the pandemic , compared to the 58 % global average , according to UFI ’ s Global Barometer .
• 107 % Australia
• 100 % South Korea
• 82 % Thailand
• 76 % Malaysia
• 55 % Singapore
• 54 % Japan
• 43 % China
• 40 % Hong Kong
• 33 % India
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