LEADERSHIP
of incentive decision-makers indicate they are likely to visit Australia for an event in the next two years , rising to 82 % in the next three years . And the leads that Tourism Australia is seeing from key international markets supports this , says Mack .
“ While hybrid events will continue to have their place in the short-to-medium term , especially with the association sector , overall , I believe in-person interaction will always be powerful and unlikely to be replaced completely by virtual events ,” adds Mack . “ In fact , more than ever , incentives will likely play an important role for businesses , bringing colleagues together after a tumultuous period due to the pandemic , to create a unified team and ultimately helping businesses get back on track .”
Based in Singapore , Mel Shah , Vice- President of dmg events , a leading organiser of global events with presence across APAC , is also seeing a strong appetite for a return to live in-person events . “ Personal connectivity and relationships are critical focus areas for all our clients and there is therefore a large pent-up appetite for a return to MICE ( Meetings , Incentives , Conferences , Exhibitions ) and business travel .”
This is especially true of Asia , says Shah , where “ relationships are of paramount importance ” and so the in-person approach is needed . “ To succeed in Asia , you need to be