SOCIAL MEDIA STRATEGY
“ Lack of regularity will give the impression of a lack of professionalism and can be taken as a disregard for its own clients ”
— Deloitte
72 cost-efficient digital marketing methods to increase a brand ’ s visibility . “ Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers .”
The agency reports that by investing only a few hours per week , 91 % of marketers said that their social marketing efforts significantly increased their exposure .
Brand loyalty , brand authority and customer satisfaction are typically intertwined . As such , the importance of regular engagement with customers and developing a bond is crucial . “ Social media is not just limited to introducing your brand ’ s products and promotional campaigns . Customers see these platforms as a service channel where they can communicate directly with the business ”, says Blue Fountain Media . The company also adds that “ regularly interacting with customers demonstrates that your business cares about customer satisfaction , and is available to answer any questions that they might have . Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion .”
OCTOBER 2020