CIOs plan to rapidly implement an array of mobile technologies , with context-aware tech , mobile payments , digital signage and mobile POS leading the way .
cross-channel analytics , a critical enabling technology for deriving multichannel insights and enhancing the company ’ s ability to reach consumers effectively through their channel of choice .
• Additionally , only a fourth ( 25 percent ) of retailers have plans to invest in big data analytics to support customer service .
Social – Looking to expand the reach and application of social media intelligence
• Not surprisingly , eight out of 10 ( 80 percent ) retail CIOs leverage social media for sales and marketing , with customer service and recruitment the next most common functions .
• However , almost half ( 46 percent ) of retailers plan to link social insights to research and development ( R & D ) and product design during the next three to five years — unlocking customercentric product designs .
• Canadian firms are far ahead of other countries and regions , with 67 percent already leveraging social media for R & D .
Talent Shortage – Lack of technical skills a key obstacle in implementing critical technology strategies
• Almost seven out of 10 ( 67 percent ) retailers surveyed consider attracting and retaining talent a critically important challenge over the next three to five years .
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