TOP 10 SOCIAL MEDIA STATISTICS
2 . YouTube
YouTube , the video streaming service owned by Google , is the second biggest search engine online behind its owner . With just under 13 million unique average viewers a month *, YouTube is one of the few big-name services that is still continuously gaining new users .
Many market analysts believe that the service is on track to make a big impact on the advertising media landscape , potentially drawing advertising budgets from local media companies . YouTube is a sweet sport where online video , big data and global advertising deals come together , which may give it a huge advantage over the next few years . Companies like Volkswagen Australia and Optus are just two of many examples that have funnelled advertising funds into YouTube .
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