FINANCE
Don ’ t expect your investors to show up to the meeting ready to commit .
your vision and company culture . By putting your vision at the front and centre of every pitch for raising capital , you are demonstrating to everyone from an early-stage investor to a toptier VC firm that you and company are committed to making it a reality .
Businesses are not educated about the market . Who is going to be buying your product and service ?
What hole does it fill in the market ? How big is your potential audience ? How quickly can it grow ? A company needs to be able to answer these questions — along with dozens of others — to provide an adequate big picture to investors . The most important question you as the fund raiser need to answer however is how quickly your company and
16 November 2014