A business ’ s best chance of reaching its fundraising or investor goals is by being as educated as possible before jumping in . that company is not convincing enough with their vision . Investors want someone who is passionate and articulate about the foundation on which the company is founded .
And your investors are not the only ones who have to buy your company ’ s story . From the top down , your workforce has to be convinced as well : your own employees are your biggest assets when it comes to purporting
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