Business Chief APAC+ANZ Magazine November 2014 | Page 11

ctory .
right for every client , every time .
So what makes business number nine different ? Bell and Blair have focused their efforts on relationships — both with their employees and clients — innovation , skills and results . The most important focus , however , has been on their expertise .
“ Search engine marketing is what we know inside out , so we are committed to sharing and supporting local businesses in their quest to generate strong enquiries through online methods ,” Bell shared with the Brisbane Times .
The two friends also shared that work ethic is a huge contributor to their success .
“ Firstly , you can do the minimum and work day by day just to get by . Or secondly , you can go above and beyond and give 150 percent , bend over backwards to achieve the best .”
Between their first eight failed business endeavours , both men took the time out to network with people in their industry . The communication skills learned , as well as the connections they made during these opportunities , set the foundation for Search Factory . Both believe that this skill is the most important in marketing , claiming “ it is all about who you know .”
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