LEADERSHIP
Michael Bell and Nic Blair You would think the term “ overnight success ” would have a very literal meaning . But colleagues and university mates Michael Bell and Nic Blair are “ overnight successes ” on their ninth attempt of starting a business . In between university and their success , both worked long hours , founding businesses and working part-time jobs , ultimately selling their cars to pay back loans to the banks . Like Genevieve George , the two friends noticed a gap in the market — specifically , it was very difficult to find affordable , flexible and personal search engine optimisation in Australia . The two began developing the Search Factory in 2011 , combining their knowledge and experiences , both good and bad , from past business endeavours .
Search Factory capitalises on
Michael Bell and Nic Blair of Search Fa
a key difference in the market of SEO — the company does not offer contracts or packages but instead charges an hourly rate , not a usual way of business in the content marketing world . Clients get flexibility with no need to stay committed should they not like the service . It puts Search Factory in the hot seat , making sure they get it
“ Search engine marketing is what we know inside out , so we are committed to sharing and supporting local businesses in their quest to generate strong enquiries through online methods ,” Bell shared .
10 November 2014