OOH ! MEDIA
“ Our new data platform is again cloud-native and it has been built from the ground up specifically to serve this business ”
— Andy McQuarrie , CTO , oOh ! Media
132 data in real time using event streaming and machine learning ,” he explains . “ ML and data science are embedded in our software development lifecycle ( SDLC ) in a way that not many other people have done it .
The new platforms will make it easier to integrate new businesses into the oOh ! family . The Commute by oOh ! business acquired last year took oOh ! media to a very dominating position , but public space media remains a competitive business . The Commute by oOh ! business will be
MAY 2019