FUTURE BECKONS
131 to understand and buy into the ethos of the business . “ Sometimes when you are building infrastructure it can be hard to show that it relates directly to business outcomes so we make a point of making sure that as far as possible we align every single thing we do to a business outcome .”
FUTURE BECKONS
In parallel with the creation of the cloudnative public space media operating platform that supports all of oOh !’ s sales activities and back office , increasingly enhanced by machinelearning , the in-house team has been developing a data platform to prepare the business for further expansion . With data being the lifeblood of information based industries , how it ’ s leveraged for business growth is crucial . “ Our new data platform is again cloud-native and it has been built from the ground up specifically to serve this business .” As well as hosting oOh !’ s business intelligence ( BI ), based around traditional relational databases , our data platform also ingests and analyses
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