“ All people want to feel that they are respected , heard , and treated fairly ; they want to understand how their role fits into a bigger picture of the company ’ s strategy so they can know that they have an impact ”
Derek Goldberg , Managing Director , Asia-Pacific , Aetna International
allow Aetna to operationalise its own licence in Hong Kong . According to Derek Goldberg , Managing Director , Asia-Pacific for Aetna International , that will provide a major benefit in what is a key market for the insurer .
“ The new licence will give us more flexibility in developing our products and services to better suit local customer needs in Hong Kong ,” he says . “ We will have full control and end-to-end capability in Hong Kong , allowing us to design and distribute products more effectively and quickly in the region , thereby enhancing our capabilities as a full-service healthcare insurer in Asia . It also affords us much more latitude to develop our brand in the Hong Kong market .
“ It is a very exciting time for Aetna International in Asia . We have already evolved from a company that primarily supports the financial transaction side of healthcare to a company that supports the holistic health and wellbeing of our customers . Our strategy of going ‘ broader and deeper ’ is reflective of our intent to continue developing in this direction , and to reach more people around the world with market-appropriate healthcare solutions . We understand that a model that works in one country may not work in another , so increasingly we are building out or acquiring broader capabilities in local markets ,” Goldberg adds .
But what is it about the Asian market , which is not without its challenges in healthcare terms , particularly when it comes to access for poorer people in some countries in the region , that is so attractive to Aetna ?
“ Asia is a very important market for us ,” continues Goldberg . “ Key growth drivers here include a large emerging
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