practices with digital technologies . “ In the future , we see half of our sales coming from online orders ,” JFC says . While the firm ’ s online sales remain relatively small for the time being , it is confident in the growth and strong performance of its current offering and predicts huge potential in its upcoming ramp up of online deliveries . With regards to the biggest challenges facing the company today , the company says building capacity underlines much of the work it is doing to optimise its operations . With such rapid growth , to the tune of 465 store openings in 2017 alone , JFC recognises that its internal infrastructure must be reinforced to handle the boost in operational volume . “ Our challenge is meeting the demands in terms of supply chain , logistics and building our stores , and there remains vast opportunities for growth ,” it says . “ We need to invest in our commissaries and add warehouses to keep supplies closer to the stores , and we are continuing to expand our store network aggressively so location is also key to meet the demand .”
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