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237 far with marketing campaigns which are purely shotgun approach . You need to tailor that message and understand who your target audience really is ,” he says candidly .
Taking a deep dive into Wyndham ’ s digital capabilities , Hawkins has developed key partnerships with technology leaders in order to transform its service offerings . Building on its longstanding relationship with Salesforce , the company has deployed its Platform as a Service ( PaaS ) technologies , enabling Wyndham to centralise its services , remove any redundancies and manage applications without having to pay increased maintenance costs .
“ We invested in Salesforce and built a fairly large marketing tool with them . This went live last year and since then we ’ ve been gathering speed and moving more and more systems into Salesforce ,” says Hawkins . “ It ’ s an effectual tool and has been very beneficial from a speed perspective because we ’ re not redesigning and building security platforms and menu structures because everything is already there . We ’ re using our central-
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