WYNDHAM DESTINATIONS ASIA PACIFIC
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Senior Director of IT , Clive Hawkins , explains that it has been essential for Wyndham to make its services not only practical , but intuitive to engage its diverse audience and remain a leading player in the market .
“ If you look at Amazon ’ s shopping cart system , it ’ s not an attractive site but is very efficient and easy to use . I think that people put far too much investment into the aesthetics of a site rather than functionality , which is key . However , personalisation is now very important . You ’ re not going to get very
“ I think voice is really going to take off . You ’ ve got the Amazon Echo , Google Home , Cortana with Microsoft and Siri with Apple . If you don ’ t adapt to innovation then you get left behind ”
— Clive Hawkins , Senior Director of IT
MARCH 2019