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Agile . It was more about introducing it to staff , showing how it ’ s used so people get serious about it and want to try .”
Across the whole country , as a newly unified and tech led organisation , the foundation is all set to relaunch with what Riddle calls a “ revitalised ” brand . “ With single view of customer , we ’ ve built a new platform with which we can totally engage the customer , and start measuring how they ’ re choosing to engage with us ,” he explains . “ Ultimately , we want to have an individual conversation with those people , so we can start dynamically understanding their behaviour , and dynamically changing the way we approach that through the variety of media and information we supply , tailoring it back to what their need is at any particular time .”
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