Business Chief APAC+ANZ Magazine March 2016 | Page 9

have had a connection with mixed martial arts ( MMA ) at some point in their lives , and the gym ’ s expansion will bring a fresh , new style of fitness to the country along with it .
“ The Australian market is an extremely sports-orientated market in general ,” said Hagemrad . “ The UFC brand is growing here in Australia . “ The fitness industry has been yearning for something different , and the UFC Gym brand is exactly that . It brings an innovative new fresh feel to the fitness industry , using MMA as the core of the training .
“ It teaches you fitness , but it also
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