Business Chief APAC+ANZ Magazine March 2016 | Page 10

teaches you discipline , respect and all the morals that go with it . It ’ s bringing those arts into a fitness arena , and that has never been done before .”
Although there weren ’ t any monumental challenges in bringing UFC facilities to Australia , Hagemrad acknowledge the sport had to overcome the popular misconception of bodily harm associated with it .
That ’ s where Hagemrad makes his presence felt . With a sports background as a former physiotherapist , his primary duty is to engage with perspective franchisees and promote and educate them about UFC .
“ The UFC brand in general is well-received in Australia ,” he said . “ Obviously , there ’ s a bit of a stigma
10 March 2016