Business Chief APAC+ANZ Magazine June 2016 | Page 50

TRUE IDC CO ., LTD
saw new opportunities with this knowledge , so I made the decision to move from this multinational corporation to Ascend ,” he notes .
Singhara na Ayudhaya ’ s role now is based in developing products for the local market in Thailand and Asia , increasing the speed of the technology , and evolving infrastructure platforms . The role is unique in that most companies would separate the product and technology development ,
but as Singhara na Ayudhaya has the benefit of a global perspective , the company chose to merge the responsibilities .
Targeting the market In addition to the Enterprise segment , True IDC develops within the local market by aiming for SMEs . He states , “ We are targeting emerging markets , like Thailand , Cambodia and Myanmar . SMEs are the main drivers of the economy

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