GROWTH THROUGH PARTNERSHIPS
John Trotter
GROWTH THROUGH PARTNERSHIPS
As part of the company ’ s digital transformation journey , Asia has also proved the perfect place to explore new digital distribution channels by collaborating with partners to enhance the experience for Sun Life ’ s clients – for example , the business has recently invested in startup Bowtie , which will be Hong Kong ’ s first purely digital insurer . “ Sun Life has a proud history as a partnership business ,” says Trotter , explaining that in order to reach new groups of customers who may not have access to Sun Life ’ s traditional channels , the business is experimenting with new forms of distribution through strategic partnerships . Currently , insurance penetration is around 3 % on average across all Sun Life ’ s Asian markets , so as Gollogley puts it : “ There ’ s a huge opportunity , a veritable ‘ blue ocean ’ out there to navigate and explore .”
Telecommunication companies such as Malaysia ’ s U-Mobile have become an interesting component of Sun Life ’ s
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EXECUTIVE PROFILE
John Trotter
John Trotter is Head of E-Distribution and Fintech at Sun Life . Within this role he is responsible for two types of digital partnerships : developing strategic partnerships for new digital distribution , and working with startups and Fintech companies on innovative new initiatives .
Trotter has over 30 years ’ experience working in the banking and insurance industry across Asia and the UK , largely in business development roles . asia . businesschief . com