SUN LIFE FINANCIAL
100 growth plans . “ We ’ re experimenting to see if we can sell insurance through non-traditional partnerships and ecosystems ,” says Trotter , demonstrating Sun Life ’ s focus on pushing boundaries and extending its customer reach beyond traditional means . Additional telco partners already include Indonesia ’ s Telkomsel and Philippine ’ s Smart – both sector leaders in their respective countries with tens of millions of customers each . Sun Life has also recently formed another interesting partnership with one of Southeast Asia ’ s major e-commerce platforms , Lazada , which itself has over 50mn customers in the region . “ It ’ s a really interesting new model for us ,” says Trotter . “ We ’ ve simplified insurance to the extent that we can almost put the products on a supermarket ( eCommerce ) ‘ shelf ’ and observe how consumers respond . At this stage it ’ s still an experiment , but a good example of how we ’ re thinking – we need to push the boundaries to reach new types of customer .”
Another element of the clientobsessed firm ’ s digital transformation journey is to offer products and solu-
JULY 2019