adaptability , however , with Misseri noting that the landscape demands a constant eye on the latest changes and technologies . “ Asia , and retail in Asia , is constantly changing ,” he says . “ Successful retailers , distributors and brands have to constantly adapt to these changes and reinvent themselves every few years , if not months . Understanding these changes and adapting to them is mission critical .” With its flexible and positive internal culture in place , Bluebell has established an exceptionally stable model for this versatility in the industry and region . Misseri concludes : “ To accelerate the growth of our brand partners , we must always acknowledge and understand local cultural diversity whilst creating efficient functions and proficiencies that enable faster roll-outs and seamless operations .”
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