BLUEBELL
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For Bluebell Group , the next steps are focused on taking full advantage of the technologies and strategies that have been put in place so far . “ The next stage of the journey will be scaling the initiatives that have been piloted on specific brands and territories ,” says Misseri . “ This will involve bringing those successful pilots and learnings to our other brands , and making it the default to any new brand we bring onboard in the future .” This measured approach is not stifling the company ’ s
JULY 2019