LEADERSHIP
WHAT WOULD IT take for you to give up your job ? For Franck Demoiseau , it was about finding purpose in his life . About four months ago , Demoiseau was the chief operating officer of BNP Paribas , a French bank with a global presence . Now , the online charitable donation venue Givematcher he co-founded is in the second phase of its launch .
In this exclusive interview , Business Review Australia gets the inside look at this innovative venture , and delves into the importance of corporate social responsibility .
What led you to leave a C-level banking job to found Givematcher ?
I had a need for more meaning and purpose , and had been thinking for a long time about becoming more involved with the for-purpose sector . I had thought about joining charity boards , or working for a charity , but decided that starting a social venture able to be relevant to the entire sector would allow me to maximise my social impact . The concept behind Givematcher struck a chord with me as I sensed it would make a massive difference to any charity by assisting them with a real area of need like their fundraising , which would then enable them to focus more on servicing their cause . Furthermore , the other stakeholders - companies and private donors - would also derive great benefits , increasing both the impact of Givematcher and its chance of success . Here was an idea that had the potential to do a lot of good , and I asked myself “ how
8 July 2014