BUSINESS REVIEW AUSTRALIA
BE THE POSITIVE AUTHORITY FIGURE No one wants to hear about your ‘ woe is me ’ problems on social media . If you are having challenges , wait until you overcome them and then share them as a learning experience for your audience . Never post negative comments about any customers or competitors . Be the expert and authority figure that leads by example , and show the best side of you and your business at all times .
Social media is an extremely powerful tool for your business . It is pertinent that you understand the fundamentals of marketing with your social platforms of choice before you
actively utilise these tools for your marketing ventures . Knowing the basics and following Natasa ’ s advice will have you seeing returns from social media marketing sooner than you think .
“ If someone connects with you , make sure you have a follow-up system in place ; reply in a personal way and say how happy you are that they have connected with you .”
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