MARKETING
Follow up with the customers who take the time to leave you a comment , or the professionals who choose to connect with you on sites like LinkedIn .
can actually do a tremendous amount of damage to your brand . Instead , just add value . Post relevant information that will make your audience ’ s lives better . Solve their problem through your expertise and share stories or case studies that back up your information .
FOLLOW UP This is a pertinent tip for LinkedIn ; however , it is just as important on other platforms . If someone connects with you , make sure you have a follow-up system in place . Reply in a personal way and say how happy you are that they have connected with you . Ask what is was that made them chose to connect and offer to be available to help them if they ever need you or your expertise . This is another way of being social and building the foundation for lasting relationships .
26 July 2014