LEADERSHIP
compelling . Regarding donors , early signs are good , and we believe donations will continue their strong growth . It just makes good sense and we simply ask ourselves : why wouldn ’ t everyone choose to donate this way ? If anyone cares about a charity , they will want to ensure that more of their generous funds go to the cause itself , and they will want to be matched if this option is made available to them . What we really hope to be able to achieve is for this low-cost way of raising funds to replace some of the more expensive archaic ways such face-to-face ( in the street ), over the phone or direct mail , which can eat up as much as 30 to 50 percent of the funds , are quite
intrusive , and in the end , are perhaps even counterproductive .
How important would you say it is for a company to get involved with a charity or charities ? What are the benefits ? Do you see any drawbacks for the company ?
In my view , it is nothing short of necessary for any company to provide at least moderate financial support to charities . Yes , there are too many charities , and there are surely efficiencies to be had ( one of these being with fundraising methods ), but a great many charities are indispensable and faced with increasing demand for
12 July 2014