Business Chief APAC+ANZ Magazine January 2015 | Page 179

MINING cost efficient and effective model that produces throughout its entire lifespan . By developing their products alongside their customers , they produce the product that the customers need and want , not a product the customer must adapt to .
As for growth , the Liebherr organisation thinks long-term for the strategic plans .
“ The third generation of the Liebherr family is now coming through the business ,” said Pichanick . “. We must continue to build our reputation in order to grow and continue our success . If the family continues to invest the way they do , we will always be one step ahead of the pack . All of the company ’ s research and development is self-funded . For an innovative , technological efficient company like us , this strategic plan will carry us far .”
For The Future Liebherr ’ s goal is to be the best leading supplier and to support business for mining equipment . This goal isn ’ t just for Australia , either .
“ We want to not only to continue to supply the Australian market , but grow our product and position from a global perspective Australia is somewhat of a benchmark for the rest of the world in mining , so if we get it right here we can get it right for the rest of the world . As there are a lot of Australian mining companies that are mining and other parts of the world . That ’ s why we put so much energy into doing so well in Australia .”

Company Information

INDUSTRY
Mining
HEADQUARTERS
Para Hills West , South Australia
FOUNDED
1981
EMPLOYEES
600
REVENUE
$ 600 - $ 700 Million
PRODUCTS / SERVICES
Since its inception in Australia in 1981 , Liebherr-Australia has expanded rapidly , with offices throughout Australia and New Zealand . The company sells and supports a range of in-house designed , produced and maintained products include crawler cranes , mobile cranes , deep foundation machines , earthmoving equipment and mining equipment .
www . liebherr . com . au / 179