and our services , so we ’ ve had our hands full this year ,” he says . “ We ’ ve had a huge uptick , not just in our customer base , but also in our range of products on the market . We ’ re iterating and releasing new products almost bi-weekly because of how fast the landscape is moving .”
In ANZ , as well as the rest of APAC , C2FO has pivoted its operations in response to the crisis . “ There was a
dilemma whether we should continue to try and expand into new markets , given that we can ’ t travel , recruit and train new people ,” explains Sarda . “ This year , we decided to double-down on the investments we ’ ve made in the countries where we ’ re already active .”
Going forward , Sarda intends to continue focusing on the three main areas of his remit : developing relationships with key partners , expanding into new markets like Singapore , Thailand and Malaysia , and continuing to develop new products and services that are uniquely tailored to help APAC companies get the most out of every part of their balance sheet .
Looking to the future , Sarda is optimistic about the potential for progress , even in uncertain times such as these . “ I think that what C2FO did in the US and Europe in a matter of five to six years will be accomplished much more quickly in APAC .”
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