COVID-19 AND BEYOND
C2FO
126 by comparison . In APAC , and more importantly in ASEAN , a few high-level corporations control large segments of the economy - equivalent to that which 500 companies control in the US ,” Sarda explains . Therefore , if C2FO wishes to achieve the same market penetration it has in Europe and the US , it needs to find ways to appeal to the huge numbers of midmarket , mid-sized firms .
“ We ’ re looking at a comprehensive offering which straddles payables and receivables , creating an invoice central for a corporate , and also by connecting to their ecosystem of suppliers and customers to be more like an invoicing intermediary between firms ,” he says , adding that another advantage that C2FO hopes to leverage in APAC is its data .
“ Our existing presence in a lot of APAC countries , across numerous industries means we have a lot of data on trade ,” Sarda explains . The 50mn invoices that are added to C2FO ’ s platform every day help generate deep insights into the wider market . “ We can use all this data to give value back to our clients ,” says Sarda . “ For a mid-sized company that might not have too much data of its own , we ’ re able to provide a far more nuanced view of their own supply chain that they might not have had so far .”
COVID-19 AND BEYOND
The past year has been a challenging one for companies worldwide . As liquidity has dried up , and larger corporations and banks adopt more conservative stances , C2FO has become a driving force in preserving resilience and agility in the markets it serves .
“ Since COVID-19 hit , many large organisations drew down large amounts of capital through their
“ We want to be able to look back in a couple of years and be proud of our role in this collaborative recovery for the ANZ market ”
— Iain Rolfe , MD , ANZ , C2FO
FEBRUARY 2021