125 relevant proposition to companies in a given market . Second , the direct sale of services to new clients , both in the four countries where C2FO is operating , and beyond , initially in markets like Thailand , Malaysia , Indonesia , Singapore and later expanding into the Philippines , South Korea , Japan . Lastly , he is working to ensure the broader relevance of C2FO ’ s offerings to the APAC market , and driving the innovation that supports those goals . In contrast to the US and Europe – which are fairly homogeneous markets – APAC is a very different beast with an eclectic collection of varied rules , taxes and practices .
“ In the West , the very nature of the Fortune 500 belies how many large-scale corporations there are in that market . APAC has a smaller percentage of large corporations
businesschief . asia