Sam McCready
to determine its systems ’ performance and metrics . RWWA is highly stringent in its controls around cyber security control and anti-laundering regulations . “ Our business always has to be on the right side of regulators . It keeps us accountable both in a financial and an ethical sense .” McCready states . Trust is at the core of RWWA ’ s relationship with third-party partners . “ What we ’ re really looking for , other than the ability to achieve the common goal ,” McCready explains , “ is value alignment between businesses . Having organisations like Scalabl , AWS and Dynatrace support us has enabled a faster than normal transformation .
“ It is critical ,” McCready says , “ that we focus on the performance and immediacy our customers expect .” RWWA increased its digital channels in part to remain competitive , but primarily to enhance customer experience . The measures and key performance indicators ( KPIs ) for teams to focus on customer impact . It engages with holistic testing methodologies . A specific pool of loyal
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Sam McCready
EXECUTIVE PROFILE
Sam has led the Technology division at RWWA for nearly 3 years . Having joined in 2017 , Sam is part of the executive team and has been responsible for a change of strategy and execution to realise a transformation in the culture , ‘ Ways of Working ’ and technical direction . These changes have supported the growth and continuous improvement of the customer offerings of the Wagering arm of the business through the TAB and TAB touch brands . Sam leads a technical team of 160 people that are responsible for supporting the delivery of the Strategic outcomes needed by the Racing , Wagering and corporate areas of the company . Experienced in leading commercial and strategic outcomes , prior to his time at RWWA , Sam has been responsible for operational excellence , digital growth , innovation , customer experience and banking integrations for organisations in Australia and internationally .
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