RACING & WAGERING WA
250 shifted from specific system activities to the broader end-to-end customer experience . “ Like any business ,” McCready explains , “ there were legacy aspects to our system that we needed to modularise and resolve before our teams could move at the pace we wanted them to .”
In order to reach the desired speed to market , RWWA leverages new technologies , implementing an evolutionary technical product architecture internally . One of the biggest technical changes at RWWA was a move towards test automation , which allowed it to update a quarterly system to one of weekly releases . It uses tech to better understand customers , leveraging the knowhow of external partners to analyse customer patterns , preferences , and behaviours . “ The detail richness and product offerings of our partners enables us to react to customers with targeted offers and features ,” McCready continues .
RWWA has been able to continually readjust its metrics to account for progress , relying on partner Dynatrace
FEBRUARY 2020