CLICK TO WATCH : ‘# HELLOCHANGEPROMISE – STARHUB ’ 121 he continues . “ We looked at digital first strategy from a 360-degree perspective , from people , process and tools .” Fundamentally , the first step to digitally evolve StarHub includes the establishment of a transformation office to spearhead strategy execution , together with the appointment of a digital officer to charter the course forward . StarHub aims to enhance and onboard most of its ’ existing services into its digital platform , allowing customers to easily access inquiries as well as procure or upgrade their
service subscriptions .
To date , StarHub has implemented robotic process automation ( RPA ) to help the company to streamline and serve its customers more effectively . “ The RPA platform has built in AI capabilities to analyse the services we provide with recommendations in areas to improve on . We are also utilising RPA to support our customers , helping to simplify first call resolution in a timely manner ,” Tan adds .
In addition , StarHub has been transforming its billing system with
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