Michael Riches , CEO of Axicom , talks about how his company ’ s unique customer-first approach is helping them move from being a supplier to a true partner .
A true customer-centric approach
Michael Riches , CEO of Axicom , talks about how his company ’ s unique customer-first approach is helping them move from being a supplier to a true partner .
As Australia ’ s largest independent owner and operator of shared wireless infrastructure , Axicom has undergone a strategy and cultural transformation to place the customer at the heart of everything they do . Their focus to understand their customers ’ critical issues , anticipate their changing needs and create innovative infrastructure solutions , continue to help them deliver long-term value to their customers .
“ The principle I seek to instil in my team , and all our employees , is that creating value for our customers should be the first and predominant focus . Understanding your customer and stepping into their shoes – looking from the outside in – is imperative in any market but critically important in the telecoms sector where the requirements of the customer are changing and evolving so rapidly ” explains Michael Riches , CEO of Axicom .
As a long-term player in the market , Axicom ’ s depth of IP and processes as well as their ongoing investment in digital , enables them to provide speed and transparency in delivery .