Business Chief APAC+ANZ Magazine December 2021 | Page 120

MOLA
Protecting rights holders and thinking long term Given the importance of rights to broadcasters like Mola – as proven with Euro 2022 and the EPL – there is an added responsibility to protect the principle rights holder too .
The importance of cyber security cannot be overlooked , according to Lee : “ We treat security very seriously . One of the partners that we are working with is Verimatrix , who allow us to protect all our live streams , as well as our video on-demand assets . So that the content that we acquire is adequately protected . This gives assurance to our end users , as well as our providers , that we are in this game in the long run . To me , this is an important message to the potential broadcast rights holders we want to work with .

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