MOLA
These technologies , Lee explained , have been vital for Mola to introduce 4K to its EPL rights : “ We are looking at 4K source so that we can get that high quality bitrate , HDR at the colour contrast to the end users , beyond what they are used to from the HD environment .”
Prioritising the customer experience As is typical in the world of subscriptionbased on-demand services , content recommendation plays a significant role in the viewer ’ s experience . As Lee describes :
“ Data is important from a platform perspective . We are trying to understand what the user wants , so we provide a superior offering through better content recommendations . And this is not just about content recommendation , it ' s about acquiring new content .”
He continues : “ Data has always been an important part in any organisation . Not just today , but in the past as well . But with the advancement of technologies , data is much easier to collect and faster to analyse . We want to understand our users better . The more we understand what our users love , the better we can give them what they really want .”
In addition to the live rights , Mola creates original content – which it labels intoxicatedly as ‘ Home Brew ’ content – around football , up-and-coming musicians , and even live music shows , providing spots on the platform to showcase new talents .
“ Another direction for the company going forward is to embrace content creation , to increase our offering from a general entertainment perspective .”
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